7 Marketing Documents You Can Cost-Effectively Produce With An In-House Production Printer
Have you ever wondered why companies continue to send hundreds of catalogs and ads for an assortment of offers from plumbing services to take away foods when most of it ends up in the trash?
The simple answer is that they work.
Have you have ever kept a coupon that was mailed to you or bought something you saw in a catalog a few days or even weeks later or found an idea for a last minute gift from a catalog you had kept hanging around?
This proves that they work.
Many business owners think that hiring a printing shop to handle their production print needs is the only option they have. For businesses that don’t need to print high-quality documents on a regular basis, this is probably true. However, if you have a marketing department that frequently makes use of high-quality, full-color catalogs, or you regularly need to print training documents or something as simple as business cards, in-house production printing could be a cost-effective solution to your production printing needs.
Today we will cover the different types of documents that can be printed in-house. Some of these documents you may not have considered for use, probably because of the hassle of outsourcing, or you simply haven’t thought of using them before.
Below are seven examples of print marketing and print materials for your consideration that can easily be produced in-house:
Keep your business top-of-mind and your customers up-to-date with monthly or quarterly printed newsletters. A printed newsletter containing company news, events, offers, etc. can be shared around an office or live on someone’s desk for a time as a physical reminder that your company exists.
2. Business Cards
Most people still use business cards so make sure that your executive and sales teams are equipped with this simple but highly effective marketing tool.
3. Letterheads and Envelopes
Using branding on your letterheads and envelopes according to corporate guidelines is a great way to reinforce your company identity in the minds of your customers. What’s more, with in-house printing, you no longer need to order print runs in advance as you will be able to produce printed material as and when needed. In addition, by making use of trans-promotional print software, individual offers or messages aimed at specific customers can be printed on your envelopes.
4. Presentation Folders and Company Brochures
Company folders and brochures are useful physical props that marketing and sales professionals can use to walk potential customers through the products and services offered by your company. Even when the contents have been dumped, company folders are often re-used by people for storing their own documents; keeping the name of your company constantly in their face.
Research shows that catalogs that highlight profitable products are often kept by customers as a quick reference rather than looking them up on a company’s website.
6. Product Data Sheets
Benefits, specs, and break-down features can be printed on a single colorful sheet to provide an overview at a glance; something that is hard to achieve online. Customers often use physical data sheets to compare products which offers you a great opportunity to show off your well-produced, glossy data sheet against a black and white printed copy from a competitor’s website.
7. Thank You Cards
A company-branded Thank You card is an incredibly powerful gesture and a great way of soliciting customer feedback.